The user experience of a product is an extremely important and often underestimated aspect of the customer acquisition and stakeholder relationship.
Far too often, subjective opinions determine product design and the user's journey, afar from scientific knowledge, technological possibilities, or iterative tests and improvements.
I provide my clients with a strong contrast to this practice, by producing measurable results and
establishing proven methodologies. I create user experiences with scientific and software-ergonomic approaches, while still paying attention to aesthetics.